Archive for category ELRO

Totally Impressed!!

Before I visited the IGEHO Exhibition in Basel this week, I had downloaded their iPhone App. I must tell you… I was totally and completely impressed!!

The App was developed by a company called INSIDE Guidance from Berlin in Germany. What particularly impressed me were the 3D mapping and the zooming in an out… once you got the hang of it… it just became fun looking up exhibitors for random people asking where a certain stand was… 😉

I’m hoping other exhibition event organizers will follow suit and use this company for the development of their app. Here’s an example of what it looked like if you would have searched for our stand:

The location based services work, but not as they should! That’s not the fault of the App developer though, but a technical limitation of the iPhone / GPS / GSM network… it does give us an idea what the future looks like though… it’s so bright! 🙂

Have a great weekend!

Warm regards,


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My Brand New Start!

It’s only been 10 days since I joined ELRO from Switzerland… leaving behind my beloved company MKBlogger Social Marketing… and even worse, leaving behind my ‘fans’ that were relying on my regular LinkedIn tips and tricks!

Nevertheless, this step feels like a giant leap forward for me… combining two of my major passions… travel and helping people achieve better results. In this job, the specific results I help others achieve are creating phenomenally great dishes in less time and with less energy… dishes that are so good that people come back for them and will continue to talk about for a long time…

Of course the transition from being an entrepreneur to becoming an employee is tricky… will I be able to cope? Well, so far it’s like a warm bath… colleagues have welcomed me and are keen to show me the ropes. It’s great fun to be back in the foodservice equipment business.

By the way, if you’re also in the foodservice equipment business, or if you’re interested in this business, I’ve created a new LinkedIn group called Foodservice Equipment Europe. You’re welcome to join.



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