Before I visited the IGEHO Exhibition in Basel this week, I had downloaded their iPhone App. I must tell you… I was totally and completely impressed!!
The App was developed by a company called INSIDE Guidance from Berlin in Germany. What particularly impressed me were the 3D mapping and the zooming in an out… once you got the hang of it… it just became fun looking up exhibitors for random people asking where a certain stand was… 😉
I’m hoping other exhibition event organizers will follow suit and use this company for the development of their app. Here’s an example of what it looked like if you would have searched for our stand:
The location based services work, but not as they should! That’s not the fault of the App developer though, but a technical limitation of the iPhone / GPS / GSM network… it does give us an idea what the future looks like though… it’s so bright! 🙂
Have a great weekend!